1.) Narrow Your Focus!
Etsy is a platform for handmade, vintage, and supply sellers. When I started, I knew that I could draw, design, and create lots of stuff. So when I started my online shop, I put up a listing for everything from paintings, digital art, greeting cards, etc. Nothing was relatable. It was all over the place. I needed to narrow my focus more. My humor is interesting, vulgar, and sweet at the same time. So I combined those attributes and started to create things that were similar. I stopped doing paintings and shoe art. Stuck with greeting cards and digital art. JACKPOT! I started getting more interest in my shop with this simply step.ADVICE: Yes, you are talented. The things that you create are great. Yet, have to have a focus when you start.
2.) Research everything.
When I first started, I didn't know what I was doing. I didn't look at competition, price points, descriptions, photos, or SEO (search engine optimization) until after I opened my shop. Before you list your first item, do the leg work (or Google for some). Read everything you can get your hands on. Go the the Etsy forums and ask a question. Read the Etsy blog to see the hottest trends. Learn about SEO. It is a must. Learn the basics from billing to shipping. Research your competition to learn what works. Plus, Goggle is your friend. Once I started doing these things, my sales started to pick up. I could have gotten a great head start early on, if I had done these things first.ADVICE: Research, beforehand, gets you off to a good start when starting an Etsy or online shop.
3.) Budget, Budget, Budget!
One of my biggest mistakes was budgeting problems. I would spend thousands upon thousands of dollars on supplies, shipping, and promotion. In my mind, I was trying to build a shop with as much money as I could throw at it. Until I realized, I am not recouping any of this money. My pockets were empty and I was nowhere with my shop. What I should have done was this: budget and plan. Every dollar should have had a purpose. Know how much it is to ship your item. Use Pinterest, Twitter, and Facebook for free promotion. Now, I don't overspend. I use just enough to cover my expenses. My goal is to turn my hobby into a full time business. Treat it like one.ADVICE: Start with a budget plan and stick to it.
These three steps are just the beginning to opening your own shop online. Having a online shop is a fulfilling journey. It takes focus, research, and smart budgeting to get you on the right path. Just having a good start can lead to a very prosperous Etsy and/or online shop.
|Free Stay Positive 8.5 x 11 inches Art Print Available, here|
FWIW, more tips are on the way!